Which of the following is a potential disadvantage of online marketing research?
A) Participants must be in a central location.
B) The format can restrict respondents' expressiveness.
C) Results take longer to tabulate and analyze.
D) The cost of online focus groups is greater than that of most other research methods.
E) The format of the research tends to be more invasive.

Question

Quizplus · Accepted Answer

The format of online marketing research, such as surveys or online focus groups, can be more restrictive than face-to-face methods, which can limit respondents' ability to fully express their opinions or provide detailed feedback.

Which of the Following Is a Potential Disadvantage of Online