Which form of marketing research is a series of discussions held between a trained interviewer and individuals on a one-to-one basis?
A) structured interviews
B) online questionnaires
C) telephone surveys
D) ethnographic research
E) focus groups

Question

Quizplus · Accepted Answer

Structured interviews involve a trained interviewer conducting discussions with individuals on a one-to-one basis, following a specific set of questions or a guide. This allows for in-depth exploration of respondents' attitudes, behaviors, and beliefs.

Which Form of Marketing Research Is a Series of Discussions