The consumer decision-making process is defined as the steps that consumers take to identify and evaluate choice options.

Name: The consumer decision-making process is defined as the steps that consumers take to identify and evaluate choice options.
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Question

Quizplus · Accepted Answer

This is correct. The consumer decision-making process consists of five steps: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

The Consumer Decision-Making Process Is Defined as the Steps That