________ are people within a group who exert the greatest influence on the attitudes and behaviors of members of the group.
A) Opinion leaders
B) Motivators
C) Social networkers
D) Reinforcers
E) Word-of-mouth marketers

Question

Quizplus · Accepted Answer

Opinion leaders are individuals within a group who have a significant influence on the opinions, attitudes, and behaviors of other group members. These individuals are trusted and respected by other group members and are often sought out for their expertise and knowledge in a particular area. They can be instrumental in shaping attitudes and preferences towards products and services through word-of-mouth communication and can be leveraged by marketers to promote their offerings. Motivators, social networkers, and reinforcers also play important roles in group dynamics, but do not necessarily have the same level of influence as opinion leaders. Word-of-mouth marketers are a broader category that includes both opinion leaders and other individuals who spread information about products and services via word-of-mouth communication.

________ Are People Within a Group Who Exert the Greatest