After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________.
A) problem recognition
B) evaluation of alternatives
C) postpurchase evaluation
D) product expectations
E) information searches

Question

Quizplus · Accepted Answer

Postpurchase evaluation refers to the assessment that consumers make after a purchase to determine if the product met their expectations and whether they are satisfied or dissatisfied with the purchase.

After the Purchase of a Product, Consumers Will Be Either