Timberland employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers. Timberland could be most accurately described as practicing ________.
A) consumerism
B) environmentalism
C) green marketing
D) sustainability
E) corporate social responsibility

Question

Quizplus · Accepted Answer

Timberland's commitment to providing paid leave for volunteer work, supporting a nonprofit for public service, and the CEO's belief that service is a differentiator for the company with customers all align with the principles of corporate social responsibility.

Timberland Employees Get 40 Hours Paid Leave Each Year to Pursue