The American Marketing Association (AMA) has created a code of ethics that includes all of the following ethical values EXCEPT ________.
A) honesty
B) fairness
C) openness
D) competitiveness
E) responsibility

Question

Quizplus · Accepted Answer

The AMA's code of ethics includes the values of honesty, fairness, openness, responsibility, and other ethical principles. However, it does not include competitiveness as an ethical value. Instead, the AMA seeks to promote fair competition and discourage unethical practices such as false advertising, unfair pricing, and deceitful promotions.

The American Marketing Association (AMA) Has Created a Code of Ethics