A central assertion of ________ is that marketing techniques can be used to promote causes and improve the lives of individuals and society.
A) sustainability
B) the social marketing concept
C) marketing ethics
D) consumerism
E) environmentalism

Question

Quizplus · Accepted Answer

The social marketing concept is based on the idea that marketing techniques traditionally used to sell products can be applied to promote social causes, improve public health, and benefit society overall. This approach focuses on creating behavior change by influencing individuals' attitudes and beliefs rather than simply providing information or implementing regulations. The goal of social marketing is to encourage people to adopt socially desirable behaviors or to take action in ways that will benefit both themselves and society as a whole. Therefore, the central assertion of social marketing is that marketing techniques can be used to promote causes and improve the lives of individuals and society.

A Central Assertion of ________ Is That Marketing Techniques Can