A company can use the BCG matrix to determine which of its products or services should receive more or less investment.

Question

Quizplus · Accepted Answer

This is true. The BCG matrix (Boston Consulting Group matrix) is a tool used in strategic management to evaluate the performance of a company's product portfolio. It helps identify which products require further investment or should be discontinued based on their market growth rate and relative market share.

A Company Can Use the BCG Matrix to Determine Which