A SWOT analysis would most likely be used during which component of the marketing planning process?
A) establishing marketing objectives
B) finalizing the business plan
C) conducting a marketing audit
D) creating the marketing mix
E) monitoring performance

Question

Quizplus · Accepted Answer

A SWOT analysis is typically used during a marketing audit, which is the process of evaluating and analyzing an organization's current marketing situation, including internal and external factors that could impact the success of their marketing efforts. The SWOT analysis helps to identify the company's strengths, weaknesses, opportunities, and threats, which can inform the development of the marketing plan and strategy. While some aspects of the SWOT analysis may also be relevant for other components of the marketing planning process (such as setting objectives or creating the marketing mix), it is most commonly associated with conducting a marketing audit.

A SWOT Analysis Would Most Likely Be Used During Which