A ________ is a document that includes an assessment of the marketing situation, marketing objectives, marketing strategy, and marketing initiatives.
A) marketing plan
B) business mission
C) business vision
D) marketing audit
E) SWOT analysis

Question

Quizplus · Accepted Answer

A marketing plan is a comprehensive document that includes an assessment of the marketing situation, marketing objectives, marketing strategy, and marketing initiatives. It outlines an organization's overall approach to promoting its products or services and is essential for the success of any business. A business mission and vision can be a part of a marketing plan, but they don't cover all aspects of a marketing plan. A marketing audit is a review of an organization's marketing strategies and practices, and a SWOT analysis is a tool used to evaluate an organization's strengths, weaknesses, opportunities, and threats.

A ________ Is a Document That Includes an Assessment of the Marketing