The BCG growth-market matrix has four classifications: ________, ________, ________, and ________.
A) product; price; promotion; placement
B) sales; market share; price; promotion
C) stars; cash cows; question marks; dogs
D) mission; vision; objectives; portfolio
E) strengths; weaknesses; opportunities; threats

Question

Quizplus · Accepted Answer

The BCG growth-market matrix has four classifications: stars, cash cows, question marks, and dogs. These classifications are based on market growth rate and relative market share. Stars have high growth potential and high market share, cash cows have low growth potential but high market share, question marks have high growth potential but low market share, and dogs have low growth potential and low market share.

The BCG Growth-Market Matrix Has Four Classifications: ________, ________, ________

The BCG Growth-Market Matrix Has Four Classifications: , ,