________ uses measurements of customer attitudes toward the product or service.
A)Profitability
B)Customer satisfaction
C)Customer loyalty
D)The net promoter score

Question

Quizplus · Accepted Answer

Customer satisfaction is the measurement of how well a product or service meets or exceeds customer expectations, which is done by measuring customer attitudes toward the product or service. Profitability is a financial metric, customer loyalty is a measure of how likely a customer is to continue doing business with a company, and the net promoter score is a measure of how likely a customer is to recommend a product or service to others.

________ Uses Measurements of Customer Attitudes Toward the Product or Service