Persuading customers to use a greater score of the company's products and services is an example of:
A)process improvements.
B)activity based pricing.
C)managing relationships.
D)the pricing waterfall.

Question

Quizplus · Accepted Answer

Managing relationships involves convincing customers to stay loyal to the company and use more of their products and services, which in turn increases their score with the company. Process improvements may help increase efficiency but do not necessarily involve persuading customers. Activity based pricing and the pricing waterfall are pricing strategies, and do not address increasing customer usage.

Persuading Customers to Use a Greater Score of the Company's