Identify the BEST description of the Balanced Scorecard's customer perspective.To achieve our firm's vision and strategy:
A)How do we lower costs?
B)How do we motivate employees?
C)How can we obtain greater profits?
D)How does the company intend to attract,retain,and deepen relationships with targeted customers by differentiating itself from competitors?

Question

Quizplus · Accepted Answer

The customer perspective in the Balanced Scorecard focuses on how the company intends to attract, retain, and deepen relationships with targeted customers by differentiating itself from competitors. This perspective ensures that the company is meeting customer needs and delivering value, which ultimately leads to greater profits and lower costs. Motivating employees is important, but it is not specific to the customer perspective.

Identify the BEST Description of the Balanced Scorecard's Customer Perspective