Which of the following statements about the Internet's impact on marketing is not True?
A) The Internet has broadened the scope of marketing communications.
B) The Internet has decreased the impact of brands.
C) The Internet has increased the richness of marketing communications.
D) The Internet has expanded the information intensity of the marketplace.

Question

Quizplus · Accepted Answer

The statement that the Internet has decreased the impact of brands is not true. In fact, the Internet has provided marketers with additional channels to reach and engage with their target audiences, including social media, email marketing, and online advertising. Brands are still important, and in some cases, the Internet has even increased their reach and impact.

Which of the Following Statements About the Internet's Impact on Marketing