Which element of the business model addresses the question of why a customer should buy from the firm?
A) revenue model
B) competitive advantage
C) market strategy
D) value proposition

Question

Quizplus · Accepted Answer

The value proposition element of the business model addresses the question of why a customer should buy from the firm by highlighting the unique benefits or value that the firm offers to its customers compared to competitors. The revenue model refers to how the firm will generate revenue, the competitive advantage refers to what sets the firm apart from competitors, and the market strategy refers to how the firm plans to reach and target customers.

Which Element of the Business Model Addresses the Question of Why