Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.

Question

Quizplus · Accepted Answer

When customers can customize a product to their specific needs, it becomes harder for substitutes to compete because they cannot offer the same level of personalized experience. As a result, companies that offer interactive product customization have an advantage in the market and can potentially disrupt the competitive landscape.

Interactivity That Enables Product Customization Alters Industry Structure by Reducing