Which of the following statements is True about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
A) Marketing messages had little richness.
B) The smaller the audience reached, the less rich the message.
C) The larger the audience reached, the less rich the message.
D) Richness was unrelated to reach.

Question

Quizplus · Accepted Answer

The traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web was that the larger the audience reached, the less rich the message. This meant that in order to reach a larger audience, the message had to be simplified and generalized so that it could be understood by more people. This resulted in a loss of richness in the message.

Which of the Following Statements Is True About the Traditional