End users are not
A) the final consumers in a distribution channel.
B) the first customers in a distribution channel.
C) likely to have greater bargaining power because of the Internet.
D) usually the C in B2C.

Question

Quizplus · Accepted Answer

End users are the final customers in a distribution channel. Sales activity that is labeled B2C is concerned with end users. The Internet is likely to increase the power of these buyers, in part because the Internet provides large amounts of consumer information.

End Users Are Not