Based on your reading of the chapter case, which of the four generic business strategies was Ford Motor company following in implementing its new software and apps?
A)Low-cost leadership
B)Product differentiation
C)Focus on market niche
D)Customer and supplier intimacy

Question

Quizplus · Accepted Answer

Ford Motor Company's implementation of new software and apps is aimed at differentiating itself from competitors by offering unique features and functionalities to attract customers. This is a strategic move based on the product differentiation business strategy.

Based on Your Reading of the Chapter Case, Which of the Four