The Partnering for Success feature in Chapter 6 focuses on 99designs, an online company that features a "crowdsourcing" model for getting design work done. 99designs' approach to partnering with ________ is the essence of its disruptive business model.
A) professional art studios
B) freelance designers
C) art students
D) Google, Yahoo, and Microsoft
E) art teachers

Question

Quizplus · Accepted Answer

99designs partners with freelance designers who submit designs for contests, allowing businesses to choose the winning design and pay only for that one. This crowdsourcing model disrupts traditional design agencies and allows for more cost-effective design solutions for businesses.

The Partnering for Success Feature in Chapter 6 Focuses on 99designs