________ CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.
A)Analytical
B)Operational
C)Relational
D)Spatial

Question

Quizplus · Accepted Answer

Analytical CRM is focused on analyzing customer data to gain insights and make informed decisions. It typically uses tools such as data mining and business intelligence to analyze customer data collected from various sources, including the firm's own customer touch points and external sources. This type of CRM often utilizes a customer data warehouse to store and organize customer data for analysis.

________ CRM Uses a Customer Data Warehouse and Tools to Analyze