Apple has appealed to publishers by announcing its intention to offer a tiered pricing system,giving publishers the opportunity to participate more actively in the pricing of their books.Which strategy are they using to compete?
A)low-cost leadership
B)product differentiation
C)focus on market niche
D)customer and supplier intimacy

Question

Quizplus · Accepted Answer

Apple is using a product differentiation strategy by offering publishers the opportunity to participate more actively in the pricing of their books through a tiered pricing system. This allows publishers to differentiate their prices and offerings from their competitors, which can help them stand out in the market.

Apple Has Appealed to Publishers by Announcing Its Intention to Offer