Use of information systems to enable a focused strategy on a single market niche is a tactic to achieve ________.
A)low-cost leadership
B)product differentiation
C)focus on market niche
D)customer and supplier intimacy

Question

Quizplus · Accepted Answer

By using information systems to enable a focused strategy on a single market niche, the aim is to achieve a narrow target market and become the leader in that market niche through a unique offering. This is the main objective of a focus strategy.

Use of Information Systems to Enable a Focused Strategy on a Single