Communication objectives are "what" decisions while "where" and "how" are tactical decisions.

Name: Communication objectives are "what" decisions while "where" and "how" are tactical decisions.
Brand: Quizplus
Rating: 4.9 (36 reviews)

Question

Quizplus · Accepted Answer

Communication objectives refer to the specific goals and outcomes that a company wishes to achieve through its communication efforts, while "where" and "how" decisions relate to the specific tactics and channels used to reach those objectives.

Communication Objectives Are "What" Decisions While "Where" and "How" Are