Features of strong brands do not include which of the following?
A)Better visualization of intangibles
B)Reduced risk
C)Act as surrogates for intangibles
D)A particular way of doing business

Question

Quizplus · Accepted Answer

Strong brands are not defined by a particular way of doing business; rather, they are characterized by their ability to convey intangible benefits, reduce risk, and serve as surrogates for intangibles.

Features of Strong Brands Do Not Include Which of the Following