In high-contact services, it is important to make the experience appealing for customers both in terms of physical environment and their interaction with service personnel.

Question

Quizplus · Accepted Answer

High-contact services involve a significant interaction between the service provider and the customer. The physical environment and the interaction with service personnel play a crucial role in creating a positive customer experience. Therefore, it is important to make the experience appealing for customers in both these aspects.

In High-Contact Services, It Is Important to Make the Experience