Which of the following is NOT a typical reason for forming cross-border alliances?
A)to avoid import barriers
B)to share R&D costs and risks
C)to gain access to specific markets
D)to test marketing campaigns overseas

Question

Quizplus · Accepted Answer

Testing marketing campaigns overseas is not a typical reason for forming cross-border alliances, whereas the other three options (avoiding import barriers, sharing R&D costs and risks, gaining access to specific markets) are common motives for such alliances.

Which of the Following Is NOT a Typical Reason for Forming