________ includes environmental scanning and continuous monitoring to keep abreast of variables around the world that are pertinent to the firm.
A)Environmental mitigation
B)Internal analysis
C)Competitive analysis
D)Environmental assessment

Question

Quizplus · Accepted Answer

Environmental assessment involves the process of scanning and monitoring the external environment to identify potential opportunities and threats that may affect the firm's operations. This includes monitoring factors such as economic trends, regulatory changes, social and cultural shifts, and technological advancements. Through environmental assessment, firms can stay ahead of their competitors and adjust their strategies accordingly to remain competitive in the marketplace.

________ Includes Environmental Scanning and Continuous Monitoring to Keep Abreast