Which of the following is the most meaningful metric for video ads?
A)view time
B)click-through rate
C)completion rate
D)skip rate

Question

Quizplus · Accepted Answer

Completion rate is the most meaningful metric for video ads because it measures the percentage of viewers who watched the entire video ad. This metric shows how engaging and relevant the ad was to the target audience, and indicates whether the ad effectively conveyed its message or not. View time, click-through rate, and skip rate may also provide useful information, but completion rate is the most indicative of an ad's success in engaging and retaining viewers.

Which of the Following Is the Most Meaningful Metric for Video