The use of a company's competitive advantage to penetrate surrounding markets is known as ________.
A)market strategy
B)differentiation
C)leverage
D)focus

Question

Quizplus · Accepted Answer

Leveraging a company's competitive advantage means using it to gain an advantage in related or surrounding markets. This allows the company to expand its reach and increase its market share. Market strategy and focus are general concepts that may or may not involve leveraging a competitive advantage, while differentiation refers to standing out from competitors through unique features or qualities.

The Use of a Company's Competitive Advantage to Penetrate Surrounding