Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper?
A)via a search engine
B)via a social media site such as Facebook
C)directly to a newspaper's home page
D)via an online video

Question

Quizplus · Accepted Answer

When a user directly types in the URL or visits a newspaper's homepage, they are more likely to spend more time on the site, view multiple pages, and engage with the content. This gives the newspaper more opportunities to display ads and generate revenue. Users coming from search engines or social media sites may quickly browse one article and leave, resulting in less ad revenue for the newspaper. Online videos may also have ads, but they typically have lower engagement rates than direct website visits.

Which of the Following Routes to a Newspaper Website Generates