When pitching trade show to journalist, it is most important to A) Include a news release to make the journalist's job easier. B) make hotel accommodations for the journalist. C) be creative in pitching ideas. D) show why the company's products or services merit the journalist's time. E) Both C and D.

Question

Quizplus · Accepted Answer

While including a news release and making accommodations for the journalist may be helpful, the most important aspect of pitching a trade show is showing why the company's products or services are deserving of the journalist's time. This can be done by being creative in pitching ideas and highlighting what sets the company apart from others in their industry. Therefore, choice E is the correct answer.

When Pitching Trade Show to Journalist, It Is most Important