Because of the rise of social media, public relations practitioners must
A) listen to facilitate conversations between organizations and their constituents.
B) start using strategic planning tools.
C) rely more on formal opinion leaders.
D) use more news releases to sell products and services.
E) none of the above.

Question

Quizplus · Accepted Answer

With the advent of social media, communication has become more interactive and two-way. Public relations practitioners need to listen to the conversations on social media platforms to gauge public sentiment and respond to it.

Because of the Rise of Social Media, Public Relations Practitioners