"Relative advantage" is the degree to which an innovation is perceived as difficult to understand and
use.
Correct Answer:
Verified
Q21: On the Public Relations Effectiveness Yardstick, level
Q22: Correspondence and telephone calls are considered to
Q23: According to mass media researcher Wilbur Schramm,
Q24: "Laggards" are traditionalists who are the last
Q25: To be an effective communicator, you must
Q27: The ultimate objective of any public relations
Q28: Media impressions as measurement tool are the
Q29: Advertising equivalency as means to measure the
Q30: Before public relations program can be properly
Q31: Advertising equivalency (AVE) is still used by
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents