Tracking media coverage and comparing it over time is known as
A) intercept surveys.
B) focus groups.
C) benchmarking.
D) marketing research.
E) none of the above.

Question

Quizplus · Accepted Answer

Benchmarking involves tracking and comparing data over time, which could include monitoring media coverage. Intercept surveys and focus groups are specific research methods, while marketing research is a broader term that encompasses various methods of gathering and analyzing data related to marketing.

Tracking Media Coverage and Comparing It Over Time Is Known