Which key creative public relations insight did Ivy Lee utilize in his New York Subway campaign?
A) He kept his thumb on the pulse of the press.
B) He utilized four-color posters at key stops.
C) He communicated subway benefits directly to passengers.
D) He appealed directly to children.
E) all of the above.

Question

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Ivy Lee communicated subway benefits directly to passengers, which was a key creative public relations insight.

Which Key Creative Public Relations Insight Did Ivy Lee Utilize