After creating a product prototype, a company tests it within the firm to see how it performs in different applications. The company refines the prototype to correct the mistakes found in in-house testing. What should be the next step?
A) commercializing the product
B) performing concept testing
C) conducting beta testing with customers
D) creating a marketing strategy for the product
E) performing business analysis

Question

Quizplus · Accepted Answer

The next step after refining the product prototype based on in-house testing is to conduct beta testing with customers. This will allow the company to test the product in real-world settings and get feedback from potential customers before finalizing the product for commercialization.

After Creating a Product Prototype, a Company Tests It Within