Most new-product activities are devoted to ________.
A) changing the target markets
B) developing new-to-the-world products
C) introducing backward integration
D) improving existing products
E) changing the existing market dynamics

Question

Quizplus · Accepted Answer

According to the text, "Most new-product activities are devoted to improving existing products." Therefore, the best choice is D - improving existing products.

Most New-Product Activities Are Devoted to ________