Customer training and customer consulting are two areas for service differentiation that manufacturers can use with their products.
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Q48: _ refers to data, information systems, and
Q49: To avoid "feature fatigue," companies must be
Q50: Delivery refers to how well a product
Q51: Which of the following actions would result
Q52: To be branded, physical products need not
Q54: Describe the six main service differentiators.
Q55: As a selling point, durability commands a
Q56: If the physical product cannot be easily
Q57: The ability to design custom jeans through
Q58: When the physical product cannot be easily
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