Realizing that although household products is a huge category - taking up an entire supermarket aisle or more - it is an incredibly boring one, the founders of Method Products designed a sleek, uncluttered dish soap container that also carried functional advantages, such as ease of dispensing soap and cleaning. Method is competing in the crowded market for household products on the basis of superior ________.
A) design
B) durability
C) conformance
D) reliability
E) performance quality

Question

Quizplus · Accepted Answer

The passage highlights how Method Products differentiated themselves in the boring and crowded market for household products by designing a sleek and uncluttered dish soap container that carried functional advantages. Therefore, the best choice is A, design.

Realizing That Although Household Products Is a Huge Category -