In response to the need to reinforce the brand promise, ________ is about mixing and matching marketing activities to maximize their individual and collective effects.
A) personalized marketing
B) mass customization
C) globalized marketing
D) relationship marketing
E) integrated marketing

Question

Quizplus · Accepted Answer

The concept of mixing and matching marketing activities to reinforce the brand promise is referred to as integrated marketing. Integrated marketing involves using various marketing tactics, such as advertising, PR, direct marketing, and digital marketing, in a strategic and coordinated manner to deliver a consistent message to the target audience. The goal of integrated marketing is to create a seamless and cohesive brand experience for customers, which helps to build trust, loyalty, and ultimately customer lifetime value. Therefore, option E is the best choice.

In Response to the Need to Reinforce the Brand Promise