For segmenting a business market, situational factors include urgency, specific application, and size of order.

Name: For segmenting a business market, situational factors include urgency, specific application, and size of order.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Situational factors that can be used to segment a business market include urgency (how quickly the product/service is needed), specific application (how the product/service will be used), and size of order (how much will be ordered at one time).

For Segmenting a Business Market, Situational Factors Include Urgency, Specific