When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a ________ strategy.
A) defined
B) focus
C) value-added
D) competitive advantage
E) customer-focused

Question

Quizplus · Accepted Answer

The strategy being described is a focus strategy, where the business concentrates on a specific market segment and attempts to either achieve cost leadership or differentiation within that segment.

When a Business Gets to Know Market Segments Intimately and Pursues