"Enriching Women's Lives" is a three-word mantra that is used by Mary Kay. This is an example of which of the following characteristics of good mission statements?
A) It is focused on a limited number of goals.
B) It is short, memorable, and meaningful.
C) It defines the major competitive spheres in which the company will operate.
D) It takes a long-term view.
E) It stresses the company's major policies and values.

Question

Quizplus · Accepted Answer

The fact that the mantra is only three words makes it short and memorable, while the phrase "enriching women's lives" is meaningful and represents the company's values.

"Enriching Women's Lives" Is a Three-Word Mantra That Is Used