James Frank has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Mr. Frank's task is best described as part of the ________ process.
A) market-sensing
B) new-offering realization
C) customer acquisition
D) customer relationship management
E) fulfillment management

Question

Quizplus · Accepted Answer

Gathering marketing intelligence and disseminating it within the organization are key components of the market-sensing process, which involves acquiring information about customers, competitors, and the overall market environment. This process is critical for companies to make informed decisions and stay competitive. The other choices (B, C, D, and E) involve different aspects of marketing and do not specifically relate to gathering and disseminating market intelligence.

James Frank Has Been Put in Charge of Gathering Marketing