Which of the following is True regarding cause-related marketing?
A) The positive impact of cause-related marketing can be increased through sporadic involvement with numerous causes.
B) Many companies focus on multiple causes to simplify execution and maximize impact.
C) Limiting support to a single cause increases the pool of stakeholders who can transfer positive feelings from the cause to the firm.
D) Most firms choose causes that fit their corporate or brand image and matter to their employees and shareholders.
E) In order to avoid public backlash, firms are advised to adopt a hard-sell approach to their cause efforts.

Question

Quizplus · Accepted Answer

Most firms choose causes that fit their corporate or brand image and matter to their employees and shareholders. This helps to ensure authenticity and maximizes the positive impact on stakeholders. A sporadic involvement with numerous causes or a focus on multiple causes may dilute the impact, and a hard-sell approach is unlikely to be effective in cause-related marketing. Limiting support to a single cause may indeed limit the pool of stakeholders, although it may also enhance the firm's credibility and commitment to that cause.

Which of the Following Is True Regarding Cause-Related Marketing