Which of the following is most likely to use database marketing?
A) an airline targeting frequent fliers
B) a candy bar manufacturer
C) a seller that doesn't have direct contact with the ultimate buyer
D) a marketer of soap to customers who aren't brand loyal
E) a seller of pianos

Question

Quizplus · Accepted Answer

Database marketing involves the storage and analysis of customer data to develop targeted marketing strategies. An airline that wants to target frequent fliers would likely have a wealth of data on its customers' travel habits, making it a good candidate for using database marketing.

Which of the Following Is Most Likely to Use Database