Which of the following is an example of a situation that is NOT conducive to database marketing?
A) Rushbury Theater relies on the generosity of donors to keep functioning.
B) Kenilworthy retails luxury handbags and leather accessories to a select clientele.
C) 2Wheels sells its most profitable products to repeat customers.
D) Uncle Jim's sells its range of snacks in stores throughout the country.
E) PetZone offers obedience classes, a doggie daycare, and other services for pets in the Manhattan area.

Question

Quizplus · Accepted Answer

Database marketing involves collecting and analyzing customer data to tailor marketing efforts and enhance customer relationships. Uncle Jim's, selling snacks in stores throughout the country, is less likely to benefit from database marketing compared to the other options, as it implies a broad, less personalized market approach.

Which of the Following Is an Example of a Situation